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Waveology

Brand I.D. Design 2024

Waveology was a mock design company that my three senior business design classmates and I created for our midterms. The company’s purpose was to assist businesses in need of a comprehensive visual and auditory identity overhaul. We had a mock client based on a business that was competing with Spotify at the time and required a rebranding and a new auditory expression. The business’s redesign is also included in my portfolio under the name Odeum. My responsibility was to create the brand name, tagline, commercials, and the legal documentation for our clients.

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