As the lead designer for Icho Izakaya, I developed a wide range of visual assets that captured the restaurant’s evolving brand, blending a modern sensibility with traditional Japanese aesthetics. This included the full storefront design—where I took precise measurements, recreated provided artwork as vectors, and created multiple mock-ups before overseeing production and installation—as well as the menu design, which adapted to the restaurant’s growing offerings. The final menu pairs a clean, functional layout with subtle nods to Japanese tradition, creating a cohesive and elevated brand experience across both print and environmental design.