L.A. Color's WILD SIDE

Beauty Campaign 2024

L.A. COLORS has hidden in the shadows of lesser beauty for too long and needs a bold transformation to reclaim its place in the spotlight. It's time to channel that strong, "good girl gone bad" vibe, embracing an edgier, more daring persona that resonates with today’s alternative makeup scene. With a fresh approach and fearless attitude, L.A. COLORS is poised to break free from the confines of conventional beauty and redefine itself with a rebellious, unapologetic edge. So I bring to you... the new face of L.A. COLORS—where bold meets beauty, and the ordinary becomes extraordinary.